The representation of the logo shows the simplicity of Piet Mondrian phylosophy, stark and using only the three primary colors including black and white. 

At the core comprised "De Style" (The Style) all kinds of artistic influences, with the aim of developing a new aesthetic form of art. A new form that would not only be reflected in applied art, but also in other forms of art, including architecture, urban design, industrial design, typography and a form that also resounds in music and poetry.

This is the reason why Willems Design believes that there should be a monument in the form of a building, which represents a very important time in the Dutch history. "De Stijl" group starting with Piet Mondrian.